We had another productive week full of new learnings, challenges and goals being set. The biggest take away for me personally was realising the App Store is still relatively new. As a result, there is no distinct ‘right way’ to go about marketing or developing for the App Store. Sure there are guidelines, but there is no “proven” and repeatable method (in the public eye at least). This is a challenge and an opportunity, as there is potential for us to pioneer these methods, especially for educational games.